If you don’t have a professional, LinkedIn-grade photo of yourself to include, skip it. 4) If you’re going to include a photo, use your most professional looking headshot. If your brand standards include a web-safe font or approved standard font, use that to tie everything back to your branding. Too many font changes make for a distracting signature. You’ll want to limit varying fonts even more than you limit your colors. If your logo includes a lot of colors, you might consider using a simplified version for your email signature. Avoid light colors that may not read well on a white background. Stay neutral and highlight certain parts, like your name, with a color from your brand’s color palette. The standard is about 4 lines of information, certainly no more than 7. For most people, unless you need to include something like a disclaimer or privacy notice, it’s best to include only the essentials such as your title, your best contact information, a Skype ID if you do international work, and a logo. Too much information in an email signature is overwhelming. Canva’s Design School has a great post about what does and doesn’t work in an email signature that you can read in depth, but here are our six main tips: 1) Keep it simple.
Like all good design, a well-designed email signature looks simple and easy, but that’s because good signatures take advantage of basic design do’s and don’ts. Professional-looking email signatures, it turns out, are one of those elusive internet things that actually aren’t that hard to pull off. Maybe some poorly formatted text goes berserk and doesn’t scale with the browser you’re using to view it. There might be a logo image that’s way too big, way too small, or (gasp!) comes through as an attachment and misses the signature all together.
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